Wednesday, April 4, 2007

Stay fresh!

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Pop culture feasts on the Here and Now. It's almost Buddhist in a way - and yet utterly not. Ever since I was allowed to see the interior of a monstrous estate in Bel Air, I've been plagued by a fascination with celebrity gossip websites. Perez Hilton for one. Any news predating the 5th page of Perez's blog - 2, maybe 3 days old - is ancient history. Week-old news is so ancient, it's not even listed on the website anymore. The past is a different universe.

Speaking of the past, I've been brushing up on the history of cellulite. For those who don't know, the term was coined as a marketing ploy for European spas in the 1960s. Women in the U.S. didn't even know there was anything wrong with them until a French salon owner living in New York published a cellulite book in 1973. Though there were many skeptics at the time, we women discovered that we'd better shape up our dimpled fatty selves, and quick! Unfortunately, though women can reduce overall body fat through diet and exercise, fat distribution is almost entirely genetic. If you have a few dimples here and there (as 90% of the female population do), it is your fate. No amount of herbal creams, dietary supplements, injections, or other snake oils will change this. Women have been shamelessly scammed into feeling disfigured.
Too bad every time someone raises this point, it is promptly forgotten.

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